3 Ways to Drive Traffic to Your Website
If you have a website there are few things more important than driving traffic to that website. Consider what it would be like if you were the owner of a retail store (or maybe you are a store owner) and one day the door to your store never swang open. Customers never arrived and your sales floor was a ghost town.
This is what it would be like if no one was looking at your website. It is not enough to have a nice looking website, you've got to get people to actually visit your new home on the web.
But how?
Here are a few ideas:
1. If you have an email list let your exisiting customers know that you have a website. Give them an incentive for visiting the site. Like some special content or some special discount that can only be found on the site. Many local businesses fail to keep up to date email lists. That email list could be a huge shot in the arm for your business.
2. Get top rankings on the search engines for your keyword. This is called search engine optimization (seo) SEO is a great way to drive quality traffic to your website. It does take some time to get recognized for the keyword phrase that you want to target but you can. Once you learn how to get top rankings you will find quality traffic flowing to your site. I will be teaching and seo class in Wichita in July. Check out our website for more tips and training about search engine optimization.
3. Pay for traffic to your website. This is the best way to get traffic to a brand new website. Setup an ad with Google adwords, choose the keywords that you want to target and then send those customers to your website. FYI - credit card is required and there is a bit of a learning curve with adwords, but once you get past the learning curve you will find it a quality way to send traffic to your website.
Those three ideas should get you started. Again it is not enough to have a website you must be thinking about how you will get people, the right people to visit your website.
If you have questions or ideas, drop a comment below.